A new look for KurrajongKurrajong, formerly Kurrajong Waratah, has refreshed its identity to reflect the contemporary, vibrant organisation that it continues to build throughout the Riverina Murray region.
A new Kurrajong master brand will now appear across all of Kurrajong's services and social enterprise businesses. This consistent application aims to build awareness of the extent of Kurrajong's presence in the community. It will clearly identify each service or business as one that is contributing to Kurrajong's core purpose of enabling people with disability to have choice in the way they live their life.
Kurrajong and its board are excited the new look reflects its reputation and the promise it makes, and the changes the organisation is making in preparation for the National Disability Insurance Scheme (NDIS).
Chairman and Life Member of Kurrajong, Michael Kennedy OAM said, "In 60 years of service to our community we have built a reputation that we will honour and preserve. Our new identity shows respect for our past and the security we provide to people with disability and their families, and at the same time presents a new, contemporary and more flexible brand for use across our diverse activities. I am delighted to introduce our new identity - it's a new look for a new era at Kurrajong, and for the people and communities we serve."
Kurrajong CEO, Steve Jaques, is also enthusiastic about the changes, and is looking forward to seeing the new name and identity rolled out across the entire region, saying, "Over the years Kurrajong has merged with a number of organisations to enhance its services capabilities, and reach more families across the Riverina Murray regions. With these mergers came multiple names, however our new name is simply Kurrajong. This identity will extend across every business and service we offer, regardless of what that service is, or where it's located. I am excited to be a part of a new era for Kurrajong, and it's fantastic to see our staff and families eagerly embracing the change."
The changes will be phased in gradually over the next 12 months.